Why steaming is becoming more popular than ironing

May 6, 2021

By STEAMRS By Dreamers

Waarom stomen steeds populairder wordt dan strijken - STEAMRS

The rise of garment steamers as an alternative method for ironing

As busy lifestyles become increasingly common, more and more people are choosing alternatives such as garment steamers instead of traditional irons. Discover why this trend is becoming increasingly popular, particularly among millennials and Gen Z, and what the benefits of a steam appliance or garment steamer could be for you.

A change is taking place when it comes to ironing and steaming

There are various articles about how the new generation irons less and makes greater use of alternatives such as garment steamers. This is mainly because people are becoming increasingly busy and want to spend less time on household tasks such as ironing.

There is a trend toward the new generation ironing less than previous generations. Research shows that millennials and Gen Z still value well-groomed, ironed clothing, but prefer comfort, speed and convenience.

According to a study by Euromonitor International, the number of irons sold worldwide fell from 174 million in 2012 to 146 million in 2017. This could indicate a decline in the number of households that own an iron. This is expected to decrease even further in the coming years. Another study by Nibud in the Netherlands shows that 69% of households own an iron. This is a decline compared with previous years.

The popularity of steam appliances is increasing among all target groups

In general, garment steamers are more popular among younger age groups, such as millennials and Gen Z, than among older age groups. This is because younger people often have less time for household tasks and place greater value on convenience and efficiency. In addition, garment steamers are often easier to use and less time-consuming than irons, making them more appealing to people who do not enjoy ironing or have little experience with it.

Who is a garment steamer ideal for?

A garment steamer is ideal for people looking for a quick and simple way to make their clothes wrinkle-free. It is a convenient tool for busy professionals who always want to look their best but do not have time to iron their clothes. It is also ideal for travelers who want to keep their clothes wrinkle-free while traveling. In addition, a garment steamer can be useful for people with delicate fabrics that are not suitable for ironing, or for people who are allergic to the chemicals used in dry cleaning.

The advantages and disadvantages of ironing and steaming at a glance

Advantages of ironing:

Ironing produces a smooth finish, making clothes look neat and professional.
Ironing can help remove stubborn wrinkles and creases.

Disadvantages of ironing:

Ironing can be time-consuming, especially if you have many garments to iron.
Using an iron can be dangerous because the hot surface can cause burns.
Ironing can damage the fabric if the iron is too hot or remains on a particular area for too long.
Using an iron can significantly affect and flatten the fibers of the fabric. Repeated ironing will cause the fabric to wear out more quickly.
The color may be affected

Advantages of steaming:

Steaming is quick and easy because you only need to hang the garment up and wait for the steam to do its work.
Steaming is safer than ironing because there is no hot surface that can cause burns.
Steaming is gentler on the fabric than ironing because there is no direct contact with a hot surface.
The hot steam lifts the fibers of the fabric and makes them 'full' again. The textile absorbs the steam and tiny water particles, causing the fabric fibers to swell slightly. This helps eliminate wrinkles and is also very beneficial for the strength of the textile over the long term.
Color is not affected

Disadvantages of steaming:

Steaming may not be effective at removing very stubborn wrinkles or creases.
Steaming cannot make the fabric as smooth as ironing can.

What should you consider when buying a garment steamer?

When choosing a garment steamer, there are several important factors to consider. Below, we provide some tips to help you make the right choice.

Power and capacity

When choosing a garment steamer, it is important to consider the appliance's power and capacity. A garment steamer with high power will work more efficiently and heat up faster than a model with low power. It is also useful to consider the capacity of the water tank. A larger water tank means you can steam for longer without refilling the appliance.

Type of garment steamer

There are various types of garment steamers on the market, including handheld steamers, standing steamers and steam generators. Each type has its own advantages and disadvantages. A handheld steamer, for example, is convenient for smaller surfaces and for taking on trips. Standing steamers usually have more power and capacity, but they also take up more space. Steam generators are the most powerful, but also the most expensive.

Additional features

Some garment steamers have additional features, such as a steam burst or a built-in hanger. This can be useful if you often steam different types of clothing.

Quality and durability

A luxury garment steamer from STEAMRS is made from high-quality materials and designed to last. By investing in a high-quality garment steamer, you avoid having to buy a new one regularly. Cheaper models often have lower-quality components and are less durable.

Price

Finally, price is an important factor when choosing a garment steamer. A luxury garment steamer from STEAMRS is naturally more expensive than other cheaper models on the market, but it is also considerably better quality and lasts many times longer. Consider your budget and which features you really need before making a choice. Also consider durability and the materials the steamer is made from.

All in all, it is important to consider the power, capacity, type, additional features, quality, durability and price when choosing a garment steamer. A luxury garment steamer from STEAMRS offers all the benefits you look for in a garment steamer and will smooth your clothes in no time. Invest in a STEAMRS garment steamer and enjoy wrinkle-free clothes without the hassle of an iron and ironing board.

In short, if you are not a fan of ironing either, give a garment steamer a try! If you are looking for a garment steamer made from high-quality, luxurious materials that also looks stylish in your interior, the STEANRS garment steamer could be the ideal match for you. The STEAMRS garment steamer offers powerful steam technology, versatility, ease of use and durability, making it a good choice compared with other models and competitors.